The journey map your board actually reads.
A modern CX journey builder: personas, stages, insights and AI-powered action plans — from blank canvas to executive-ready export in one sitting.
Magic-link sign-in · No credit card · Your data stays in your Supabase.
What's inside
Everything a CX lead needs. Nothing they don't.
Personas first
Build crisp, realistic CX personas in minutes — or let Claude fill the blanks from a one-line brief.
Stage-by-stage map
Drag-and-drop stages with customer goals, touchpoints, pain points and opportunities. Basic and advanced views.
Instant insights
Emotional curve, effort-vs-impact matrix, pain-vs-opportunity balance — live as you type.
Action plan
Turn opportunities into prioritized actions with owner, effort and impact — or generate a plan with one click.
AI co-pilot
Claude suggests pain points, strategic observations and draft action plans grounded in your data.
How AI insights workBoard-ready export
Executive summary with swimlane timeline, emotional curve and action table — export as HTML or PDF.
Built for
Three audiences, one journey tool that fits all of them
We built this with people who actually deliver CX work — not generic diagramming tools repackaged.
CX consultants
Run discovery faster, deliver crisper journey artefacts, and walk into the steering committee with a board-ready map.
- Reusable templates per client
- Branded HTML / PDF export
- AI drafts to accelerate workshops
Internal CX teams
Replace the slide deck. Keep persona, stages, friction and action plan in one living document the whole org can read.
- Owner, KPI and priority per stage
- Effort-vs-impact prioritization
- Magic-link auth, RLS per user
Patient & service experience
Map sensitive end-to-end journeys — admission, treatment, discharge — with moments of truth and emotional curve baked in.
- Moments of truth highlighted
- Emotional curve per stage
- Pain-vs-opportunity balance view
Start fast
Three battle-tested templates out of the box
Pre-filled personas, stages, pain points and opportunities — editable in seconds.
SaaS activation · 6 stages
Onboarding
Discovery → Sign-up → Activation → First value → Habit formation → Expansion
Open onboarding templateE-commerce · 6 stages
Purchase
Awareness → Research → Decision → Checkout → Delivery → Post-purchase
Issue resolution · 5 stages
Complaint
Issue occurs → Search for help → Contact support → Resolution → Follow-up
Why teams pick it
Built by CX practitioners, for CX practitioners
Most journey tools are generic diagramming apps. This one speaks CX — moments of truth, emotional curves, KPI per stage, effort-vs-impact prioritization.
- Drag-and-drop stage reordering with keyboard support
- Claude-powered pain points, insights and action plans
- Effort-vs-impact matrix and priority distribution donuts
- Swimlane timeline for board presentations
- JSON, HTML and PDF export — keeps your data portable
- Magic-link auth, row-level security per user
- Light and dark theme — your brand colors, not ours
Pricing
Start free. Upgrade when your team grows.
Self-serve checkout is on the way. Until then, paid plans are approved manually within a day — drop us a line and we'll set you up.
Free
Available nowFor solo CX leads exploring the product.
- 3 journey maps
- 1 user (you)
- All AI co-pilot features
- JSON, HTML & PDF export
- $1/month AI budget
Starter
Manual approvalFor solo consultants delivering CX work to multiple clients.
or €290/yr — 2 months free
- 10 journey maps
- Up to 3 teammates
- Branded PDF / PPTX exports
- Client workspaces & projects
- $10/month AI budget
Pro
Manual approvalFor growing CX teams running multiple journeys in parallel.
or €790/yr — 2 months free
- Unlimited journey maps
- Up to 10 teammates
- Document & review import (AI)
- Workspace audit log
- $50/month AI budget